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Alternative forms of tourism: Non-traditional organized tours of Prague
Voborníková, Nikola ; Marianovská, Veronika (advisor) ; Vágner, Jiří (referee)
This thesis deals with alternative forms of tourism, specifically with non-traditional tours of Prague. Prague is the center of mass tourism mainly due to cultural monuments, which are visited by millions of tourists every year. Alternative tourism is a new trend that develops not only in Prague but also in other world capitals. The main aim of this thesis is to analyze the sector, which focuses on non-traditional tours of Prague. In this thesis are also investigated the motivation to set up companies that offer non-traditional tours, captured types of tourists searching for this type of tours and the effects of this form of tourism in Prague. Secondary data analysis was used for research, especially for the creation offer of non-traditional tours. Qualitative methods in the form of field surveys and structured interviews were also used. Klíčová slova: tourism, alternative forms of tourism, urban tourism, Prague, non- traditional tour
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